Sing! China (Chinese: 中国好声音; pinyin: Zhōngguó Hǎo Shēngyīn; formerly Chinese: 中国新歌声; pinyin: Zhōngguó Xīn Gēshēng) is a Chinese singing competition television series broadcast on Zhejiang Television. It is produced by Star (CM) Holdings Ltd.[1] It premiered during the summer on 15 July 2016. It is a re-branded version of The Voice of China, a show based on the original The Voice of Holland. It has aired seven seasons and aims to find new singing talent (solo or duets, professional and amateur) contested by aspiring singers, aged 18 or older (16 or older in seasons one and two), drawn from public auditions. The winner is determined by live audience voting by SMS text. They receive a record deal with various labels for winning the competition.